Development

The key to a successful real estate project is the development stage. One of the common pitfalls that many retail projects face is that they set up the project concept and architectural design before formulating the development program.  An effective development program is a result of accurate marketing and financial analysis, together with up-to-date knowledge and long experience in the commercial landscape. We are confident in our team, which has had extensive experience working with some of the largest developers in the region, working on different types of projects; such as retail malls; entertainment complexes; and mixed-use projects, including residential, hospitality, office, retail and recreation.

Our areas of service can be divided as follows:

• Business Development

  • Market analysis: demand/supply, target group, catchment area and demographic analysis
  • Financial modeling and feasibility analysis
  • Development strategy, including merchandising mix strategy
  • Competitive advantage analysis
  • Development program

• Marketing & Branding

  • Project positioning and strategy
  • Project branding
  • Marketing communication
  • Event marketing
  • Promotional marketing

• Operations

  • Best service for user
  • Tenant service protocol
  • Customer service protocol
  • Contract management
  • Building superintendent