SOP 01: Lead Intake & Qualification

Ensure all incoming leads are captured, screened, and progressed through a consistent qualification process aligned with Chenla Agathos’ service scope and ISO commitments to quality and customer focus.

Version 1.0

SOP 01: Lead Intake & Qualification

Standard Operating Procedure

Purpose

Ensure all incoming leads are captured, screened, and progressed through a consistent qualification process aligned with Chenla Agathos’ service scope and ISO commitments to quality and customer focus.

Scope

Applies to all incoming inquiries via website, referral, email, phone, or walk-ins. Responsible parties: Project Director (primary), CEO (oversight), Admin (initial logging).

Inputs

  • Lead details (name, contact, project type, preferred language)
  • Any documents supplied by the client
  • Lead source channel

Outputs

  • Qualified lead record stored in ERPNext
  • Documented qualification notes
  • Decision: Discovery Call / Decline / Request for More Information

Procedure Steps

  1. Log the lead into ERPNext within 24 hours of receipt, marking service type and urgency.
  2. Review the inquiry to confirm alignment with Chenla’s PM/CM/QS/Design Advisory services and available capacity.
  3. If key information is missing (location, scope, timeline, budget), send the standard clarification template.
  4. Evaluate the lead using the qualification criteria: project feasibility, budget realism, timeline compatibility, alignment with Chenla’s methods and ethics, client’s decision authority.
  5. Document the qualification decision clearly in ERPNext: Qualified / Not Qualified / Pending Clarification.
  6. Notify the client of the next step. If qualified, schedule a Discovery Call. If declined, send a courteous explanation referencing scope or fit.

Quality Checks

  • Lead must be logged within 24 hours.
  • Qualification notes must reference at least three criteria.
  • Decision must align with ISO 9001 principles regarding customer requirements and communication.

Records

  • ERPNext Lead Entry and Qualification Notes
  • Communication Log (email, call notes, or message transcript)

Notes / Exceptions

  • High-sensitivity government or large-scale PM/CM leads require CEO review before qualification is finalized.
  • If a client repeatedly changes requirements during intake, the lead should be flagged for 'Needs Clarification' before scheduling a Discovery Call.

Document Control

Version: 1.0

Revision History

  • 2024-09-17Initial release for structured intake, qualification, and ISO alignment. (MV)