SOP 01: Lead Intake & Qualification
Ensure all incoming leads are captured, screened, and progressed through a consistent qualification process aligned with Chenla Agathos’ service scope and ISO commitments to quality and customer focus.
Version 1.0
SOP 01: Lead Intake & Qualification
Standard Operating Procedure
Purpose
Ensure all incoming leads are captured, screened, and progressed through a consistent qualification process aligned with Chenla Agathos’ service scope and ISO commitments to quality and customer focus.
Scope
Applies to all incoming inquiries via website, referral, email, phone, or walk-ins. Responsible parties: Project Director (primary), CEO (oversight), Admin (initial logging).
Inputs
- Lead details (name, contact, project type, preferred language)
- Any documents supplied by the client
- Lead source channel
Outputs
- Qualified lead record stored in ERPNext
- Documented qualification notes
- Decision: Discovery Call / Decline / Request for More Information
Procedure Steps
- Log the lead into ERPNext within 24 hours of receipt, marking service type and urgency.
- Review the inquiry to confirm alignment with Chenla’s PM/CM/QS/Design Advisory services and available capacity.
- If key information is missing (location, scope, timeline, budget), send the standard clarification template.
- Evaluate the lead using the qualification criteria: project feasibility, budget realism, timeline compatibility, alignment with Chenla’s methods and ethics, client’s decision authority.
- Document the qualification decision clearly in ERPNext: Qualified / Not Qualified / Pending Clarification.
- Notify the client of the next step. If qualified, schedule a Discovery Call. If declined, send a courteous explanation referencing scope or fit.
Quality Checks
- Lead must be logged within 24 hours.
- Qualification notes must reference at least three criteria.
- Decision must align with ISO 9001 principles regarding customer requirements and communication.
Records
- ERPNext Lead Entry and Qualification Notes
- Communication Log (email, call notes, or message transcript)
Notes / Exceptions
- High-sensitivity government or large-scale PM/CM leads require CEO review before qualification is finalized.
- If a client repeatedly changes requirements during intake, the lead should be flagged for 'Needs Clarification' before scheduling a Discovery Call.
Document Control
Version: 1.0
Revision History
- 2024-09-17 — Initial release for structured intake, qualification, and ISO alignment. (MV)